The Southwest Wisconsin Conference (SWC) is proposing changes to the high school athletic conferences. The SWC is proposing to expand by taking four schools from the Southwest Wisconsin Activities League (SWAL) and moving the remaining four schools other area conferences. The SWC proposal would see the conference grow ...

Caitlin Clark, one of the most important women's basketball players in recent memory, will have her jersey hung up forever at Iowa's Carver-Hawkeye Arena. Clark, the now-Indiana Fever guard, will have her No. 22 jersey retired on Feb. 2. Of course, the date February 2nd or 2/2 is the same as her jersey number. Clark is...

The Milwaukee Brewers are staying in Wisconsin, at least through 2050, thanks to a new lease agreement approved Wednesday. The lease comes after lawmakers approved a bipartisan deal last year to help fund improvements to the stadium. The Brewers' lease at American Family Field was supposed to expire in 2030. Governor T...

Dubuque is getting its first-ever professional arena football team. The Five Flags Civic Center General Manager Aaron Rainey said the venue will be the home of the Iowa Power. The sides reached an agreement this month after nearly a year of contract negotiations. Rainey said he hopes the high-scoring, fast-paced 8-on-8...

Caitlin Clark - who helped draw crowds to arenas around the country and drive up viewership numbers in her final year of college and then in her rookie year in the WNBA - has been named Time's Athlete of the Year. In her debut season with the Indiana Fever following a stellar career at Iowa, Clark took home the Rookie ...

Pending a physical, willy Adames' tenure with the Brewers has come to an end. After parts of four seasons in Milwaukee in which Adames hit 107 home runs and became a fan favorite, the 29-year-old shortstop agreed to a seven-year, $182 million contract with the San Francisco Giants. Milwaukee will be compensated with an...

Wisconsin's quarterback Tyler Van Dyke is entering the NCAA transfer portal. The fifth-year quarterback appeared in three games this fall during his debut campaign with the Badgers before suffering a season-ending injury against Alabama on Sept. 14. Van Dyke, a three-year starter at Miami from 2021-2023, has almost 8,0...

Detroit's 34-31 comeback victory over Green Bay last Thursday night averaged 17.29 million viewers, making it the most-streamed NFL regular-season game in history and Amazon Prime Video's most-watched game since exclusively taking over the prime-time package in 2022. According to Nielsen, the audience peaked at 18.87 m...

Wisconsin men's basketball saw its undefeated start come to an abrupt end last week, with back-to-back losses to Michigan and Marquette. Associated Press poll voters reacted accordingly. The Badgers tumbled nine spots to No. 20 in this week's poll. Despite beating the Badgers, Marquette dropped one spot to No. 6 becaus...

The Wisconsin football staff will undergo a significant coaching change following their 16-13 loss to Oregon on Saturday. Head coach Luke Fickell Sunday relieved offensive coordinator and quarterbacks coach Phil Longo of his duties, effective immediately. Longo's tenure in Madison ends after 23 games. He joined the Bad...