Al Roker snagged a classic Wisconsin snack from the Brodhead-Juda High School band during Monday’s episode of ‘Today’. Al Roker was making his rounds on the plaza during the show when he passed by the band, who brought a bag of Decatur Dairy’s world famous cheese curds. Decatur Dairy’s cheese curds have won numerous awards over the years, including at the World Cheese Contest. As Roker runs past the various folks in the plaza, Roker noticed the band holding a sign saying “Brodhead Band” and gave them a shoutout. He noticed one of the members was holding a bag of cheese curds a few seconds later. “Oh by the way, there’s a lady with cheese curds here,” Roker said. Roker took the bag of curds from student Molly McCullough before tossing the show back to Savannah Guthrie. Roker shouted,“All right Wisconsin, cheese curds baby!”
Wisconsin cheese curds and Brodhead-Juda band featured on ‘Today’ show
By Courtney Chaffee
Mar 29, 2025 | 7:00 AM

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