Hallmark Teams With NFL For Second Christmas Movie, ‘Holiday Touchdown: A Bills Love Story’

Hallmark Media and the NFL will collaborate on a new holiday movie titled Holiday Touchdown: A Bills Love Story. Scheduled for Hallmark Channel’s Countdown to Christmas in 2025, filming will take place in Buffalo, New York, including at the Highmark Stadium. This follows the Hallmark’s successful partnership with the Kansas City Chiefs in 2024 for Holiday Touchdown: A Chiefs Love Story. With a focus on heart and family, the film will highlight the Bills’ community spirit. “This is just another example of how the Bills brand and our amazing fan base continue to grow across the sports and entertainment landscape,” says Pete Guelli, the chief operating officer for the Buffalo Bills. “This is an incredible opportunity to feature Western New York and Bills Mafia on the Hallmark platform. It is a privilege to be part of this project, and we hope this film will be a hit during the holiday season!” (Variety)