The Wisconsin Department of Tourism released 2022 economic impact data, showing the state’s tourism industry generated a record-breaking $23.7 billion in total economic impact. The highest-ever overnight visitation helped fuel the growth, with Grant County playing a pivotal role by contributing $108 million in total economic Impact. The 2022 total economic impact surpassed the previous statewide record of $22.2 billion set in 2019. Grant County also surpassed the previous record of $97 million set in 2019. Additionally, last year, Grant County Tourism supported over 1,000 part-time and full-time jobs across various sectors of the industry and generated $6.8 million in local tax revenue. Statewide, tourism generated $1.5 billion in state and local tax revenue. Without this revenue, each Wisconsin household would pay an additional $620 to maintain the current level of government services.
